![]() ![]() Many engineers aren’t looking to attract management attention. ![]() However, you might need to get outside your comfort zone in a different way. “How do I do that? I’m a workhorse, not a show horse.” That’s a good thing there’s no need to be dramatic or grandiose. “How the heck do I make myself and my work more visible–hire a publicist?” You don’t need a publicist, but as you rise to higher levels in your career, you do need to engage more people with your work, particularly managers beyond your own. Your great work is speaking, but it could use more visibility. Managers stand in the middle of a crowd, with everyone proclaiming their work. “But my work should speak for itself!” Yeah, but it’s drowned out by everyone else’s great work. “Hold on! Isn’t doing great work enough?” No, it isn’t. ![]() Your manager would clarify that more people, particularly your manager’s peers and their managers, need to be aware of you and your work. Having seen yourself in the mirror for years, you might question the veracity of this explanation. ![]() Among the most common and misunderstood reasons is that you need to be more visible. If you ask your manager why, she’ll provide insightful feedback and might name several reasons. You might be wondering why you didn’t get the promotion you sought or why someone else did. If you are a Microsoft engineer, you are receiving your annual rewards around now. ![]()
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